There are many packaging options available that a brand can choose for its product. It is important to select the one that will keep the item safe and also be able to market it in front of consumers. Presentation boxes are a popular option. These can be made appealingly so that they attract the target audience towards them. This is important if you want sales to occur.
The following gives you 7 tips to choose more attractive presentation boxes wholesale for customers:
Must be strong
You want to show your brand as one that cares about providing quality stuff. If your packaging is breaking, this image will not be able to be given. Printed presentation boxes must be made with the best packaging material. These boxes are usually placed in a prominent position in a store so that they get noticed. Therefore use them to give a good impression.
Choose packaging material that will be the most perfect for your merchandise. For example, if you are selling a food item, the packaging should not have chemicals that can go into the food and make it unfit to consume.
Some good materials include cardboard, corrugated cardboard, Kraft. These will give you strong custom box packaging that can handle the different pressures being put on it.
Show brand as a sustainable one
It is important to let shoppers know that your brand is a sustainable one. Custom Display Boxes should be made with “green” materials. These must be those that are recyclable, reusable, renewable, biodegradable.
Boxes like this will not pollute the environment and be a hazard to the health of its inhabitants. When presentation boxes wholesale are made like this they show the business as one that is responsible and sensible.
Know who your customers are
You aim to attract the consumer base towards your product so that sales can occur. For this, it is necessary to know who these people are. You should find out their age, gender, geographical location, shopping habits.
Printed presentation boxes are then able to be designed so that they attract these individuals. For example, if you want to place a product for kids in them, the boxes should be bright, colorful, have images of cartoon characters printed on them.
If a skincare product for ladies is being put in the packaging, it can be decent, simple, attractive.
Advertise your brand
It is a good idea to use custom box packaging to market and advertise your business. You can encourage people to want to try out your product rather than the competition. To do this, the box should be attractive so that it stands out.
You may then include the special features of your item on the packaging. It is important to be truthful here. For example, your product may be a food one that has ingredients that are good for health. Give evidence for this so that it becomes more valid.
When your brand has any deals and discounts, these must be stated on the box. There may be a “Buy 1 Get 1 Free Deal”. These give customers the impression that they will get a benefit from buying the product.
Increase brand awareness
Custom presentation boxes should be used to increase brand awareness. You can let your business get known in the market with these. This is if you include a brand logo on the box. The logo can be used by consumers to recognize which products are from your business.
When you design the logo, do it carefully. It should be memorable and which can be noticed. The logo must be printed on the presentation boxes wholesale.
The contact details of the business must be stated on the box as well. This is the physical address, phone number, email address, social media links, website, of the brand. These will help people know more about your brand and get a hold of you when they need to.
Get the right size box
The size of printed presentation boxes matters as well. When a box is too large it will lead to the product moving around. The business will be wasting money on the packaging material that is not needed and on transportation costs as well. You will be giving the wrong impression of your product as well.
It is important to get the exact right size box that will be able to keep the product safe. It should also not be too small.
Make boxes stand out
Custom box packaging needs to be designed in such a way that it stands out in front of the competition. It can get noticed in this way. Look at packaging trends for products that are similar to yours. You can get ideas from here on what is attracting shoppers.
Colors are important as well and can give certain feelings. Choose those most related to what you are selling. For example, if you want to give the impression of nature you can use the colors brown and green.
Images can be added to the box as well. It is better to not include too many that the box becomes confusing. If you want to include one that depicts the product, make it realistic.
Custom presentation boxes can be designed so that they are perfect for the product and are according to what the consumer base wants from packaging. If you do this, the perfect boxes can be made that can help increase sales. When a brand gives a good impression of itself it can get customers. Packaging is often the first impression that a business gives of its merchandise. Make sure that this is good. The boxes should also be strong so that they can properly handle any pressures being put on them.